Product Marketing Specialist

TL;DR

Product Marketing Specialist (Marketing): Planning, executing, and supporting product marketing campaigns to drive enrollment and improve retention with an accent on positioning, messaging, and omnichannel go-to-market execution. Focus on building launch plans, creating multi-channel communications (emails, landing pages, lead capture forms), and optimizing performance through rigorous A/B testing and marketing analytics.

Company

hirify.global is an education technology company focused on K-12 and early professional development programs.

What you will do

• Develop and implement product launch plans, including positioning, messaging, and go-to-market strategies.
• Manage commercial launch plans and marketing campaigns to support customer acquisition and retention, including internal enablement and digital tactics.
• Build go-to-market plans in partnership with Academic Services, School Operations, MarComm, Demand Generation, and Enrollment Operations.
• Create and coordinate marketing deliverables with Creative/Dev teams (emails, landing pages, lead capture forms, and reporting).
• Conduct market research with the Market Research team and use insights to inform marketing strategies and tactics.
• Measure and optimize marketing performance using metrics (traffic, conversion rates, lead generation) and A/B testing.

Requirements

• 4+ years of experience in marketing, ideally in product marketing or brand management.
• Strong strategic and analytical thinking, problem-solving, and ability to work independently with a bias for action.
• Excellent written and oral communication skills, plus strong interpersonal and collaboration skills.
• Experience setting and delivering against measurable marketing metrics.
• Ability to travel up to 10% of the time.
• Location: US Nationwide (remote)

Nice to have

• Product marketing or brand management experience.
• Ed tech experience.
• Adept at leveraging AI.

Culture & Benefits

• Remote work (work from home) with occasional travel for events and meetings.
• Eligible employees may receive a bonus.
• Robust benefits package may include health benefits, retirement contributions, and paid time off.
• Salary range: $57,519.75–$86,000.00 (varies by location, experience, and contribution).

Hiring process

• Interviews to assess product marketing experience, strategic thinking, and communication skills.
• Evaluation of ability to work with cross-functional stakeholders and use marketing metrics for optimization.