Senior Specialist, Media Activation (Digital Marketing)

TL;DR

Senior Specialist, Media Activation (Digital Marketing): Managing and optimizing biddable media campaigns across Amazon and other programmatic channels with an accent on full-funnel strategy and data-driven performance. Focus on leveraging Amazon Marketing Cloud (AMC), optimizing ROAS, and translating complex media metrics into actionable business insights.

Location: New York, NY, United States

Salary: $73,500 - $85,000

Company

hirify.global is an engineered marketing agency that leverages data and technology across paid digital media and CRM channels to personalize brand-consumer relationships.

What you will do

• Optimize digital media channels, primarily the Amazon Advertising suite, including Amazon DSP, Sponsored Products, Sponsored Brands, and Sponsored Display.
• Manage client and vendor relationships, resolving issues related to media performance, inventory, and retail readiness.
• Design and execute sophisticated, full-funnel media programs to drive breakthrough results for clients.
• Monitor campaign setup, pacing, and optimization using retail metrics such as ROAS and New-to-Brand.
• Develop strategy reports and perform ongoing program analysis using Amazon Marketing Cloud (AMC) and clean rooms.

Requirements

• 1–3+ years of full-time digital optimization experience.
• Hands-on experience running Amazon DSP and Amazon Sponsored Ads (or equivalent Retail Media Networks).
• Strong analytical skills and proficiency with MS Excel.
• Excellent communication skills to translate complex media metrics into business insights.
• Must be based in New York, NY, United States.

Nice to have

• Experience with Google Ads, Meta Ads, or other programmatic DSPs.
• Familiarity with SQL or Amazon Marketing Cloud (AMC).

Culture & Benefits

• Comprehensive Healthcare, Dental, and Vision insurance.
• Unlimited PTO and 401k contributions.
• Monthly stipends for Wellness ($75), Mobile Phone ($100), and Internet ($50).
• Annual Learning ($500) and Tuition ($2,000) stipends.
• Parental Leave: 16 weeks for primary caregivers and 6 weeks for secondary caregivers.
• Annual "Work From Anywhere" perk for up to 4 weeks per year.