CRM Content Manager (EdTech)

TL;DR

CRM Content Manager (EdTech): Developing and executing CRM content strategies for the LATAM market with an accent on user motivation, pain point identification, and conversion-driven messaging. Focus on building FOMO-based communication across email, WhatsApp, and SMS channels to drive user action and optimize funnel performance.

Location: Remote

Company

hirify.global is an award-winning online technology bootcamp dedicated to helping students transition into tech careers through flexible study programs and career support.

What you will do

• Own the monthly CRM content strategy and execution plan.
• Write and adapt high-converting content for email, WhatsApp, and SMS across various funnel stages.
• Build and manage automated campaigns and flows within Customer.io.
• Analyze user segments and customer journey stages to optimize message timing and relevance.
• Maintain CRM hygiene by managing segments, statuses, and template updates.
• Monitor channel spending and implement smart routing to improve cost-efficiency.

Requirements

• Fluent English proficiency required.
• Proven experience in CRM, lifecycle, or email marketing.
• Strong content strategy skills with the ability to translate user pain points into conversion-driven messaging.
• Experience creating FOMO-based communication and urgency.
• Operational discipline with high attention to detail.
• Ability to think strategically and adapt tone across different segments.

Nice to have

• Proficiency in Spanish.
• Experience working with Customer.io.

Culture & Benefits

• Direct impact on core business metrics and revenue growth.
• High level of autonomy to test and improve marketing processes.
• Competitive compensation package.
• Fully remote work environment.
• Opportunity to collaborate with an experienced, global professional team.