Senior Downstream Product Marketing Manager (Medtech)

TL;DR

Senior Downstream Product Marketing Manager (Medtech): Leading the commercialization and market adoption of cardiovascular technologies with an accent on clinical workflow integration and value-based messaging. Focus on developing high-impact sales tools, executing integrated demand generation campaigns, and driving engagement with key opinion leaders in cardiology.

Location: Must be based in Naperville, Illinois, USA

Salary: $123,000–$174,000

Company

hirify.global is a leading global innovator in structural heart disease and critical care monitoring technologies.

What you will do

• Develop and execute go-to-market strategies, including messaging, positioning, and segmentation for cardiac devices.
• Create sales enablement tools such as clinical data summaries, reimbursement guides, and competitive comparisons.
• Lead integrated marketing campaigns across digital, print, and live channels to drive demand.
• Build and maintain relationships with key opinion leaders (KOLs) in cardiology and electrophysiology.
• Analyze market trends, competitive dynamics, and funnel metrics to refine product positioning and strategy.
• Manage the marketing technology stack and define KPIs to measure commercial impact and ROI.

Requirements

• Bachelor’s degree with 8+ years of relevant experience.
• Proven success in launching and scaling cardiac products in clinical environments.
• Deep understanding of cardiology workflows, reimbursement, and the regulatory landscape.
• Strong proficiency in marketing technologies including Salesforce, HubSpot, and Tableau.
• Excellent cross-functional leadership, communication, and stakeholder management skills.
• Must be authorized to work in the USA.

Culture & Benefits

• Competitive salary and performance-based incentives.
• Comprehensive benefits programs tailored to individual and family needs.
• Patient-focused culture driven by integrity and service.
• Commitment to diversity, inclusion, and belonging.
• Support for professional growth and continuous improvement.