Principal Market Development Specialist (Medtech)

TL;DR

Principal Market Development Specialist (Medtech): Driving local market development and education efforts for Renal Denervation therapy with an accent on strategic alignment with sales and clinical stakeholders. Focus on building awareness, program development, and increasing patient access to care within the Michigan district.

Location: Must be based in Michigan (Detroit, Grand Rapids, or Lansing) with up to 50% travel required.

Salary: $127,200 – $190,800 USD

Company

A global leader in healthcare technology dedicated to alleviating pain, restoring health, and extending life through innovative engineering solutions.

What you will do

• Implement and pilot market development strategies to ensure alignment with organizational launch objectives.
• Lead clinical data and program planning discussions with hospital administrators and physician stakeholders.
• Identify and partner with Interventional Cardiologists and HTN specialists to build service line awareness.
• Collaborate with local sales and reimbursement teams to deliver customer-focused solutions.
• Track and report activity using customer relationship management software.
• Manage local pilot and therapy awareness activities within budget guidelines.

Requirements

• Bachelor's Degree required.
• 7+ years of experience in marketing, market development, or sales (5 years with an Advanced Degree).
• Must reside within the Michigan territory and possess a valid driver's license.
• Ability to travel up to 50% of the time.
• Strong consultative selling and program development skills.
• Must have unrestricted U.S. work authorization.

Nice to have

• MBA or Master's in Business, Hospital Administration, Nursing, or Life Science.
• Healthcare marketing or consultative selling experience in medical devices or pharmaceuticals.
• Experience working in a hospital CV suite (Cath Lab, CV program leadership).
• Proven track record in developing new markets and executing performance tracking.

Culture & Benefits

• Competitive base salary and short-term incentive plan (MIP).
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with employer contribution and match.
• Tuition assistance and reimbursement programs.
• Employee Stock Purchase Plan and well-being programs.
• Paid time off and paid holidays.