Performance Marketing Manager

TL;DR

Performance Marketing Manager (User Acquisition): Manage and optimize large-scale user acquisition budgets and execute mobile campaigns across platforms like Meta and Google with an accent on A/B and multivariate experimentation, funnel/LTV analytics, and cross-functional optimization. Focus on scaling profitable growth globally by partnering with Product, Creative, Data, and Marketing teams and identifying high-impact acquisition opportunities.

Location: Barcelona, Spain (Hybrid)

Company

hirify.global is a global interactive entertainment company developing and publishing mobile games.

What you will do

• Manage and optimize user acquisition budgets to drive profitable growth
• Execute and scale mobile campaigns across key platforms including Meta and Google
• Design and run A/B, multivariate, and marketability tests from hypothesis to analysis
• Analyze campaign, funnel, retention, and LTV metrics to improve performance
• Partner cross-functionally with Product, Creative, Data, and Marketing to improve full-funnel performance
• Identify and scale acquisition partnerships and new growth opportunities globally

Requirements

• 3+ years of experience in user acquisition, performance marketing, or media buying, preferably for mobile gaming or mobile apps
• Proven track record of scaling growth through paid acquisition channels and identifying high-impact opportunities
• Strong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimization
• Hands-on experience with Google Ads and Meta; DSP and ad networks experience is a plus
• Advanced Excel skills and strong analytical/problem-solving abilities for data-driven decisions
• Experience working cross-functionally with Product, Creative, Data, and Marketing teams

Nice to have

• Experience with AppLovin and rewarded advertising
• Experience with AI tools and data visualization platforms (e.g., Looker)
• BA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related field

Culture & Benefits

• Hybrid work setup in Barcelona
• Work with cross-functional teams across Brand, Product, and player communities
• Focus on experimentation and continuous optimization to improve acquisition efficiency
• Global scope with opportunities to scale acquisition partnerships and growth initiatives