Performance Marketing Manager (iGaming)

TL;DR

Performance Marketing Manager (iGaming): Lead multi-channel paid campaigns across Google Ads and LinkedIn Ads to drive high-quality MQLs and SQLs with an accent on ROAS optimization, CAC reduction, and funnel performance. Focus on A/B testing, attribution modeling, and cross-functional collaboration to enhance lead quality and pipeline contribution.

Location: Remote (global), full support for remote talent across the globe

Company

Fast-growing, award-winning iGaming company powering premium sportsbooks with world-class risk management and omni-channel support.

What you will do

• Plan and execute multi-channel paid campaigns on Google Ads, LinkedIn Ads, and social platforms
• Drive acquisition of MQLs and SQLs while optimizing conversion funnels and lead nurturing
• Manage budgets, run A/B tests, and improve ROAS, CAC, and campaign efficiency
• Implement attribution models and analyze performance data for decision-making
• Partner with sales for lead quality and maintain website for SEO and conversions

Requirements

• Hands-on experience with Google Ads, LinkedIn Ads, programmatic advertising, and DSP platforms
• Proficiency in Google Analytics (GA4), funnel analysis, and data-driven optimization
• Skills in lead scoring, email automation, ABM strategies, and audience segmentation
• Strong CRO knowledge including A/B testing, landing pages, and UX principles

Culture & Benefits

• Comprehensive health insurance and 100% paid sick leave
• 20 paid vacation days plus 6 extra days for family events
• Continuous learning opportunities and language courses
• Top-quality equipment, welfare program, and milestone celebrations
• Diverse international team with corporate events and team-building

Hiring process

• 30-minute recruiter call for alignment
• 60-minute call with Director of Marketing on experience
• 30-minute HR Business Partner call on goals and growth