Associate Program Manager, CRO

TL;DR

Associate Program Manager, CRO: Support the execution of Conversion Rate Optimization initiatives, specifically producing new landing pages and websites for clients with an accent on end-to-end delivery from conception to design, engineering, and launch. Focus on CRO strategy support through experimentation planning, QA/test setup in tools like VWO/Optimizely, and data-driven analysis to identify conversion opportunities and recommend next steps.

Location: Mexico City (Reforma, CDMX) — come into the office two days a week

Company

hirify.global is a full-funnel marketing agency focused on measurable growth and reducing waste through media and measurement.

What you will do

• Define vision and strategy for landing pages/websites (including quizzes and lead forms) in collaboration with paid media, engineering, and design teams.
• Support CRO developers in running A/B and multivariate experiments using testing platforms such as VWO, Optimizely, and Convert.
• Assess current client pages and prioritize innovation and development of new pages based on conversion opportunity.
• Collect and analyze qualitative and quantitative data (usability studies, market research, and customer behavior analysis) to inform optimization.
• Help formulate testing hypotheses, testing plans, and testing roadmaps; monitor and report results and recommend next steps.
• Coordinate deliverables and deadlines for multiple clients (2–4) and communicate directly with clients to align goals, status, and feedback.

Requirements

• 1+ years of growth marketing experience (agency preferred, in-house acceptable).
• Knowledge of growth marketing levers and how key metrics affect each other.
• Basic understanding of pixels and tracking, with experience using GA4, Mixpanel, or Amplitude.
• Strong internal and external communication skills.
• Ability to prioritize across multiple workstreams and proactively flag issues with potential solutions.

Nice to have

• 1+ years formulating optimization strategy and executing A/B, multivariate, multi-page, and funnel testing.
• Experience with testing platforms such as VWO, Convert, or Optimizely.
• Experience with qualitative user behavior tools such as MS Clarity, Hotjar, CrazyEgg, Lyssna, or UserBrain.

Culture & Benefits

• Flexible hybrid model with an in-office requirement of two days per week at the Reforma, CDMX office.
• Unlimited PTO plus 16 paid holidays.
• Major medical (including dental and vision), minor medical, life insurance, and retirement savings fund with a 10% employer match (10% employee contribution required).
• Learning and development via on-demand LinkedIn Learning, mentorship, and leadership programs.
• Parental leave: 16 weeks at 100% pay for birthing parents and 6 weeks at 100% pay for non-birthing parents.

Hiring process

• Interviews to evaluate CRO program execution, experimentation/testing approach, and communication with stakeholders.
• Discussion of how experience maps to client delivery, testing roadmaps, and data-driven optimization.