Performance Marketer

TL;DR

Performance Marketer (Google Ads/Paid Search): Build and optimize full-funnel paid search campaigns to scale candidate acquisition, with an accent on keyword strategy, bidding, and conversion optimization across multiple paid channels. Focus on analyzing performance data into actionable recommendations, running continuous A/B tests, and improving CPL/CPA/ROAS while supporting Meta and LinkedIn paid media.

Location: Remote (Latin America) — Argentina, Brazil, Chile, Colombia, Mexico, Venezuela

Company

hirify.global matches marketing talent with high-growth businesses through remote hiring.

What you will do

• Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media on Meta and LinkedIn.
• Own keyword strategy, bidding strategies, and search intent optimization to drive high-quality candidate acquisition.
• Run full lifecycle paid campaign work: targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
• Partner with Creative and Content teams to develop and continuously improve high-performing ad creatives.
• Track and optimize performance using KPIs such as CPL, CPA, and ROAS; turn analytics into actionable recommendations.
• Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action; build and maintain performance dashboards.

Requirements

• 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns, plus experience with Meta and/or LinkedIn Ads.
• Strong knowledge of keyword research, search intent, bidding strategies, match types, and conversion optimization.
• Proven results improving campaign performance while reducing acquisition costs.
• Analytical experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
• Comfort managing and scaling paid advertising budgets across multiple channels.
• Must be based in Latin America (Argentina, Brazil, Chile, Colombia, Mexico, or Venezuela).

Nice to have

• Experience with landing page testing and conversion rate optimization (CRO).
• Experience with marketing automation platforms and CRM integrations.
• Experience leveraging first-party data and audience segmentation.
• Familiarity with attribution modeling and multi-touch reporting.

Culture & Benefits

• Remote-first environment with autonomy and organization expected.
• Opportunity to work with an international team and support global hiring.
• Focus on measurable performance marketing impact.

Hiring process

• Review of paid media experience and performance outcomes (Google Ads, plus Meta/LinkedIn).
• Discussion of campaign approach, testing/optimization practices, and reporting.
• Alignment on fit for B2B lead generation and multi-market campaign experience.