Senior Head Of Regional Marketing LATAM

TL;DR

Senior Head of Regional Marketing LATAM (Marketing): Leading growth and brand strategy across Mexico, Brazil, Chile, and Central America with an accent on passenger acquisition, retention, and full-funnel marketing integration. Focus on scaling the platform, optimizing marketing investments, and building a high-performing matrix-structured team to drive regional impact.

Location: Must be based in Mexico City, Mexico (Hybrid role).

Company

hirify.global is a global ride-hailing and multi-service tech company on a mission to challenge injustice by creating fair choices for millions of people worldwide.

What you will do

• Own and drive the end-to-end marketing strategy across the LATAM region.
• Translate business goals into integrated, full-funnel marketing plans across performance, brand, and offline channels.
• Lead the development of strong local brand positioning while ensuring cultural relevance.
• Manage large marketing budgets with a focus on ROI and efficiency.
• Build, lead, and inspire a high-performing, matrix-structured team across multiple markets.
• Collaborate with cross-functional leaders in Product, Operations, and Analytics to deliver scalable initiatives.

Requirements

• 8+ years in digital consumer marketing, including 4–5 years in senior leadership roles.
• Proven track record of building and scaling marketing teams in multicultural environments.
• Strong experience with mobile-first products, preferably in ride-hailing or marketplaces.
• Fluency in English and Spanish required.
• Ability to influence senior executives and manage large-scale marketing strategies.
• Highly data-driven approach to turning insights into actionable strategies.

Culture & Benefits

• Opportunity to impact millions of lives across 48 countries.
• Access to mentoring, career consulting, and professional learning programs.
• Participation in the Global Talent Exchange Program for international experience.
• Support for social impact and volunteering projects through inVision.
• Co-financed language courses and internal speaking clubs.

Hiring process

• Hiring Manager Interview
• Team Interview
• English Proficiency Test