Senior Media Planner (Marketing)

TL;DR

Senior Media Planner (Marketing): Developing and executing full-funnel media strategies for national campaigns with an accent on cross-channel planning across linear TV, digital, and social platforms. Focus on leveraging data-driven insights to optimize media mix, budget allocation, and campaign performance to achieve client growth objectives.

Location: Must be based in the USA. Role is 100% remote, but requires ability to travel to onsite meetings 1-2 times a month.

Salary: $85,000–$95,000 plus discretionary performance bonus.

Company

hirify.global is a large independent full-funnel marketing agency in the U.S. managing $4 billion in digital media with a focus on eliminating waste and scaling growth.

What you will do

• Recommend media mix, budget, and flighting strategies to advance client market penetration.
• Identify optimal media partners and platforms including OTT, Linear TV, Social, and Search.
• Analyze demographic data and consumption trends to drive actionable full-funnel recommendations.
• Define core planning metrics and benchmarks such as reach, frequency, and impressions.
• Serve as a key client point of contact for the development and approval of marketing solutions.
• Collaborate with investment and analytics teams to ensure planning is synced with measurement capabilities.

Requirements

• 5+ years of media buying, planning, and strategy experience in the US national market.
• Expert knowledge of planning platforms including Nielsen suite, Resonate, Comscore, and Kantar.
• Experience with cross-channel planning including linear TV, streaming, and digital media.
• Strong understanding of both performance marketing and brand awareness KPIs.
• Excellent written and oral communication skills with a focus on presentation storytelling.
• Ability to travel for onsite meetings 1-2 times per month.

Culture & Benefits

• Unlimited paid time off plus 20 paid holidays.
• Comprehensive healthcare including medical, dental, vision, and disability.
• 401(k) retirement plan with up to 4% company match.
• Parental leave: 16 weeks for birthing parents and 12 weeks for partners.
• Access to unlimited telemedicine and teletherapy at no cost.
• Robust learning and development programs including mentorship and leadership training.