Head of Acquisition

TL;DR

Head of Acquisition (Performance Marketing): Lead end-to-end customer acquisition strategy across paid and partnership channels with an accent on scalable growth, efficient performance marketing investment, and long-term customer value. Focus on optimizing Meta, Google, TikTok, and affiliate performance, running testing and conversion improvements across the customer journey, and unlocking new markets and acquisition opportunities.

Location: East Sussex (3 days office based)

Salary: £80,000 - £100,000 + Bonus

Company

hirify.global supports a high-growth DTC consumer brand focused on innovation, quality, and sustainability.

What you will do

• Develop and execute a multi-channel customer acquisition strategy across paid and partnership channels.
• Own budget allocation, forecasting, and performance planning aligned to commercial objectives.
• Drive performance across Meta, Google, TikTok, and affiliate marketing programmes.
• Lead testing, optimisation, and conversion improvement initiatives across the customer journey.
• Identify and unlock new growth opportunities, markets, and acquisition channels.

Requirements

• Proven leadership experience in a high-growth DTC, ecommerce, or consumer brand environment.
• Strong expertise across paid social, paid search, and affiliate marketing channels, with deep expertise in Meta essential.
• Advanced understanding of CAC, ROAS, LTV, attribution modelling, and performance measurement.
• Commercially minded growth leadership with a data-driven approach and strategic thinking.
• International market exposure is a bonus.

Culture & Benefits

• Discretionary performance bonus linked to company and individual success.
• Private medical cover, wellbeing support, and a healthcare benefits package.
• Generous product discounts and complimentary access to company products.
• Pension scheme, professional development opportunities, and enhanced wellbeing initiatives.
• Additional wellbeing day alongside annual holiday entitlement.
• Regular social events, training sessions, and team-building opportunities.

Hiring process

• Apply with a CV for review and next-step scheduling.