Creative Strategist (AI)

TL;DR

Creative Strategist (AI): Driving creative innovation and performance for a B2C mobile application with an accent on integrating AI tools to accelerate testing and maximize ROI. Focus on analyzing global creative best practices, managing external production, and implementing data-driven A/B testing strategies across major ad platforms.

Location: Must be based in or able to work from Lisbon, Portugal (Hybrid)

Salary: €31,800 – €44,000 yearly

Company

hirify.global is a global leader in consumer intelligence, providing comprehensive insights into buying behavior through advanced analytics and state-of-the-art platforms.

What you will do

• Analyze global creative performance across Meta, TikTok, Google, and DSP channels to identify optimization levers.
• Integrate AI tools and agents into the creative process to accelerate prototyping and campaign testing.
• Lead the creative strategy, defining A/B testing philosophies and managing daily testing budgets based on ROAS and CPA.
• Collaborate with media buyers, social media managers, and country leaders to adapt concepts to local markets.
• Recruit and manage external freelancers and agencies for high-quality content production.
• Train marketing teams on new automation and AI technologies to maintain a competitive edge.

Requirements

• 3-5 years of experience in creative strategy and performance marketing for B2C mobile applications.
• Fluent English required.
• Proven ability to learn and experiment with generative AI and AI agent tools.
• Deep understanding of social media ad algorithms and creative automation tools.
• Strong project management skills with experience managing external creative talent.
• Bachelor's or Master's degree in Marketing, Communications, or a related field.

Culture & Benefits

• Flexible working environment.
• Access to LinkedIn Learning for professional development.
• Employee Assistance Program (EAP).
• Volunteer time off.
• Opportunity to work in a global company with a focus on data-driven innovation.