Director, Global Ninja Marketing (Consumer Goods)

TL;DR

Director, Global Ninja Marketing (Consumer Goods): Leading global brand strategy and integrated marketing programs for the Ninja portfolio with an accent on product innovation, commercial performance, and consumer insights. Focus on driving demand creation, shaping product roadmaps, and executing breakthrough go-to-market strategies in a high-growth environment.

Location: Must be based in or able to commute to Needham, MA or NYC, NY (Hybrid schedule with travel to Needham HQ required).

Salary: $132,600 - $239,200 USD

Company

hirify.global is a global product design and technology company known for its 5-star rated lifestyle solutions and disruptive innovation across multiple consumer categories.

What you will do

• Define and execute portfolio strategy to meet market share, revenue, and profitability targets.
• Translate consumer insights and category dynamics into actionable growth strategies.
• Lead integrated launch plans across packaging, PR, digital, social, and retail touchpoints.
• Partner with Sales and Category Management to build compelling commercial sell stories.
• Collaborate cross-functionally with R&D, Engineering, and Creative teams to ensure product success.
• Measure marketing effectiveness and optimize performance to drive consumer engagement.

Requirements

• Bachelor's degree in Marketing or Business required; MBA preferred.
• 8+ years of progressive marketing experience in consumer products or durable goods.
• Proven track record in brand strategy, positioning, and integrated marketing execution.
• Experience leading creative development, media strategy, and new product commercialization.
• Strong analytical skills with the ability to leverage data for business recommendations.
• Must be able to work in a hybrid capacity in Needham, MA or NYC.

Nice to have

• Experience working in global or multi-market environments.
• Background in consumer-focused durable goods industries.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Generous paid time off and company holidays.
• Employee stock purchase program and product discounts.
• Support for professional growth through high-impact learning programs.
• Inclusive culture with a focus on diversity, equity, and inclusion.