Director, Audience Activation (Ad Tech)

TL;DR

Director, Audience Activation (Ad Tech): Leading sales initiatives for Advanced Advertising, focusing on data enrichment and audience activation within agency holding companies. Focus on driving revenue growth, managing complex commercial agreements, and aligning audience solutions with client campaign objectives.

Location: Must reside in the US; Hybrid setup with 1-2 days/week in the New York office.

Salary: $117,500 - $150,000 yearly

Company

World's leading consumer intelligence company delivering comprehensive understanding of consumer buying behavior through advanced analytics.

What you will do

• Drive new business and upsell opportunities for audience activation, enrichment, and data enablement.
• Lead end-to-end customer engagement from strategy and proposals to negotiation and contracting.
• Manage relationships with programmatic, digital, video, and investment teams within agency holding companies.
• Collaborate with Product, Marketing, and Operations teams to inform audience development and GTM strategies.
• Act as a subject matter expert for advanced advertising and data-driven activation use cases.
• Ensure CRM accuracy and manage internal revenue tracking processes.

Requirements

• Bachelor's degree.
• 5–10+ years of sales or business development experience in advanced advertising, programmatic, or ad tech.
• Proven success driving audience activation initiatives within agencies or brands.
• Strong professional network across agency stakeholders, including programmatic and investment teams.
• Deep understanding of the audience data ecosystem, including CTV and digital video activation.
• Candidates must reside in the US at the time of application.

Nice to have

• Familiarity with Challenger sales methodology and MEDDICC frameworks.
• Experience applying syndicated audience data to activation and planning.

Culture & Benefits

• Comprehensive healthcare plan (medical, Rx, dental, and vision).
• 401(k) retirement plan with company matching contributions.
• Health Savings Account (HSA) and Flexible Spending Accounts (FSA).
• Discretionary paid time off program and 11 paid holidays.
• Tuition reimbursement and access to LinkedIn Learning.
• Flexible working environment and volunteer time off.