Senior Manager, Customer Lifecycle & Loyalty (Fintech)

TL;DR

Senior Manager, Customer Lifecycle & Loyalty (Fintech): Developing and owning the CRM strategy to drive customer retention and LTV with an accent on advanced segmentation and loyalty programs. Focus on building automated omnichannel customer journeys and optimizing CRM tech stacks to reduce churn and increase engagement.

Location: Hybrid (Taguig City, Metro Manila, Philippines)

Company

hirify.global is the most established crypto brand in the Philippines, providing regulated financial services and cryptocurrency access to over 18 million users.

What you will do

• Develop and own the comprehensive CRM strategy focusing on customer retention, lifetime value (LTV), and churn reduction.
• Design and manage the customer loyalty program, including structure, value proposition, tiering, and partner integrations.
• Build and optimize automated, data-driven customer journeys (onboarding, activation, win-back) across email, push, in-app, and SMS.
• Serve as the primary owner of the CRM platform, collaborating with Tech and Data teams to ensure seamless integration and data hygiene.
• Execute omnichannel engagement campaigns and monitor KPIs to demonstrate ROI and guide strategy.
• Lead cross-functional collaborations with Product and Engineering teams to leverage user behavior data for enhanced targeting.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• 2-5 years of experience in CRM, Lifecycle, or Retention Marketing, with at least 1 year in a leadership capacity.
• Hands-on experience managing modern CRM platforms such as CleverTap, Braze, Salesforce Marketing Cloud, or HubSpot.
• Proven expertise in customer segmentation, journey mapping, and multi-channel campaign execution.
• Strong analytical skills to translate complex data into actionable insights.
• Must be based in or able to work in a hybrid setup in Taguig City, Metro Manila, Philippines.

Nice to have

• Master's degree.
• Strong understanding of blockchain technology and the crypto ecosystem.

Culture & Benefits

• Opportunities for career advancement within a fast-growing organization expanding outside APAC.
• Collaborative environment working cross-functionally to impact customer experience.
• Data-driven culture that encourages bright ideas and meaningful changes.