Customer Marketing Specialist

TL;DR

Customer Marketing Specialist (Marketing): Developing and executing data-driven customer-centric marketing strategies to drive engagement and satisfaction with an accent on B2B loyalty programs and digital transformation. Focus on analyzing market trends, building stakeholder relationships, and leveraging marketing data to optimize business growth.

Location: Taguig City, Philippines (Onsite)

Company

A global leader in the food ingredients industry, specializing in solutions for bakers, pastry-chefs, and chocolatiers with a long-standing history of innovation.

What you will do

• Develop and execute customer marketing strategies aligned with business growth objectives.
• Leverage company capabilities to promote sustainability, innovation, and health-focused initiatives.
• Analyze market trends and customer data to derive actionable insights for product and service differentiation.
• Create and manage customer loyalty programs to drive engagement and retention.
• Lead digital transformation efforts by utilizing customer data for relevant marketing action plans.
• Collaborate with cross-functional teams and maintain relationships with key customers and stakeholders.

Requirements

• University bachelor’s degree in marketing or business-related field required.
• Minimum of 2 to 3 years of experience in Customer Marketing, preferably in a B2B environment.
• Proven track record in executing successful marketing strategies.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent interpersonal and communication skills for cross-functional collaboration.
• Willingness to travel 25% of the time.

Culture & Benefits

• Dynamic and entrepreneurial work environment.
• Opportunities for professional development and shaping the role.
• Competitive compensation package including group insurance and healthcare.
• Access to training and professional growth programs.