Lead Generation Marketer, Institutional (Web3)

TL;DR

Lead Generation Marketer, Institutional (Web3): Designing and executing multi-channel lead generation campaigns for institutional digital asset products with an accent on pipeline contribution and sales alignment. Focus on building scalable lead engines, optimizing conversion funnels, and implementing AI-assisted marketing workflows.

Location: Philippines

Company

hirify.global provides institutional digital asset services including OTC trading, liquidity provisioning, and custody.

What you will do

• Design and execute multi-channel lead generation campaigns for OTC trading, liquidity provisioning, token launches, custody, and staking.
• Tailor messaging and offers for institutional buyer personas such as traders, treasurers, CIOs, and founders.
• Define lead qualification frameworks and instrument end-to-end attribution to track pipeline contribution.
• Partner closely with the institutional sales team to align on target accounts and optimize lead quality.
• Manage the lead gen tech stack (CRM, automation, enrichment) and implement AI-assisted workflows.
• Report on key metrics including cost per lead, lead-to-MQL, and MQL-to-SQL.

Requirements

• 4–5 years of experience generating qualified B2B leads at scale.
• Strong analytical mindset with experience in funnel definition and attribution reporting.
• Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo).
• Proven ability to partner with sales teams in complex, considered-purchase environments.
• Strong written English proficiency.
• Familiarity with AI tooling for campaign ideation and workflow automation.

Nice to have

• Knowledge of crypto, digital assets, or traditional capital markets.
• Experience with Account-Based Marketing (ABM) targeting named accounts.
• Experience running webinars, events, or research-led lead generation campaigns.
• Hands-on experience with paid LinkedIn, paid search, and programmatic B2B channels.