PPC Specialist (Google Ads, Meta Ads)

TL;DR

PPC Specialist (Google Ads, Meta Ads): Managing and scaling advertising campaigns for no-code web and mobile development projects with an accent on lead generation and hypothesis testing. Focus on optimizing campaign performance across Google and Meta platforms, analyzing key metrics, and collaborating with project teams to drive growth.

Location: Must be based in the USA

Company

A team specializing in no-code web and mobile application development for European and American markets.

What you will do

• Launch and manage advertising campaigns in Google Ads and Meta Ads.
• Configure advertising funnels for lead generation, sales, and traffic.
• Analyze campaign results and optimize based on KPIs like CPC, CPL, CPA, and ROAS.
• Prepare recommendations for creatives, audiences, offers, and landing pages.
• Create clear performance reports.
• Collaborate with the project team on multiple client projects simultaneously.

Requirements

• At least 2 years of experience as a PPC Specialist.
• Practical experience with Google Ads and Meta Ads.
• English proficiency at B2+ or higher.
• Strong analytical skills with experience in GA4 and Google Tag Manager.
• Proven ability to manage multiple projects simultaneously.
• Understanding of performance marketing metrics.

Nice to have

• Agency experience.
• Proficiency in LinkedIn ads.

Culture & Benefits

• Fully remote work schedule with flexible start times.
• Dynamic project environment with a constant flow of new tasks.
• Salary tied to USD.
• Mentoring system and opportunities for professional growth.