PPC Specialist (Google Ads, Meta Ads)

TL;DR

PPC Specialist (Google Ads, Meta Ads): Managing and scaling lead generation campaigns for no-code web and mobile application development services with an accent on performance marketing and conversion optimization. Focus on designing advertising funnels, analyzing KPIs, and optimizing creatives for the US and European markets.

Location: Remote (USA)

Company

hirify.global is a no-code development agency creating web and mobile applications for the American and European markets.

What you will do

• Launch and manage advertising campaigns in Google Ads and Meta Ads.
• Configure advertising funnels for lead generation, sales, and hypothesis testing.
• Analyze campaign results and optimize based on key performance indicators (KPIs).
• Prepare recommendations for creatives, target audiences, offers, and landing pages.
• Develop clear reporting on results and collaborate with the project team.

Requirements

• At least 2 years of experience as a PPC Specialist.
• Practical expertise with Google Ads and Meta Ads.
• English proficiency at B2+ or higher.
• Deep understanding of performance marketing metrics (CPC, CPL, CPA, ROAS, CTR, CR).
• Proficiency with GA4, Google Tag Manager, and Meta Ads Manager.
• Experience managing multiple projects or clients simultaneously.

Nice to have

• Agency experience.
• Proficiency in LinkedIn ads.

Culture & Benefits

• Fully remote work schedule with a flexible start time.
• Salary tied to USD.
• Opportunities to work on a variety of dynamic and interesting projects.
• System of mentoring and opportunities for professional growth.