Senior Market and Customer Researcher (Fintech)

TL;DR

Senior Market and Customer Researcher (Fintech): Leading mixed-method research activities to uncover customer insights for a D2C investment platform with an accent on quantitative and qualitative methodologies. Focus on translating complex market intelligence into actionable strategies for product development and customer experience.

Location: Hybrid: Minimum 50% of working time per month spent in the office (Manchester or London)

Company

A leading UK investment platform business helping people take control of their financial futures through accessible investment solutions.

What you will do

• Execute end-to-end mixed-method research projects, incorporating desk, qualitative, and quantitative customer and market research.
• Design and deliver quantitative surveys, including questionnaire design, coding, and results analysis.
• Lead qualitative research by recruiting participants and conducting group and individual interviews.
• Serve as the voice of the customer in internal forums to ensure intelligence informs strategy and product decisions.
• Develop and execute the Voice of Customer (VoC) capability, including testing new data sources and platforms.
• Collaborate with UX, product, and marketing teams to translate strategic insights into high-quality delivery.

Requirements

• Experience delivering multi-stage research programs blending primary qualitative/quantitative and secondary research.
• Hands-on proficiency in quantitative research, survey coding, and data analysis.
• Experience delivering primary qualitative research both virtually and in-person.
• Strong desk research skills using public, third-party, and internal customer data.
• Ability to translate ambiguous business requirements into relevant research proposals and briefs.
• Strong project management skills to prioritize and oversee simultaneous research projects.

Nice to have

• B2B research experience.
• Experience working with customer panels.

Culture & Benefits

• Hybrid working model with a friendly, supportive team environment.
• Generous leave: 25 days holiday (increasing with service) plus bank holidays and a buy/sell scheme.
• Financial perks: 6% pension with matched contributions, discretionary bonus, and share schemes.
• Health support: Health Cash Plan, discounted private healthcare, and Employee Assistance Programme.
• Practical benefits: Travel and bike loan schemes and a casual dress code.