Finance Business Partner (Ecommerce)

TL;DR

Finance Business Partner (Ecommerce): Driving commercial growth and financial decision-making for a membership platform with an accent on FP&A and revenue stream optimization. Focus on analyzing customer lifetime value, conducting cohort analysis, and partnering with Growth, Marketing, and Product teams to unlock scalability.

Location: Hybrid (UK: Leicestershire or London). Not able to offer fully remote working.

Company

hirify.global is a membership platform providing exclusive discounts and services to emergency services and other first responders.

What you will do

• Lead finance for cross-functional groups, advising stakeholders on the value of commercial initiatives.
• Identify P&L opportunities through deep-dives into performance data to guide business course-correction.
• Analyze customer acquisition, retention, and lifetime value (LTV) using cohort and full funnel analytics.
• Develop commercial narratives and present financial performance insights to senior leadership.
• Manage budgeting and forecasting cycles in close partnership with senior stakeholders.
• Conduct variance analysis and long-term financial modeling to support executive decision-making.

Requirements

• Proven experience in FP&A or commercial finance.
• Background in D2C or B2C businesses, specifically in ecommerce, marketplace, or tech.
• Strong data modeling skills focusing on LTV, churn, retention, and marketing measurement.
• Advanced Excel skills (modeling, automation, macros) and familiarity with SQL.
• Recognized accountancy qualification (CIMA or ACCA) or currently working towards one.
• Must be based in the UK to support the hybrid office model.

Nice to have

• Experience with Datarails.
• Advanced SQL proficiency.

Culture & Benefits

• Hybrid working and flexible hours.
• Generous BUPA medical insurance covering pre-existing conditions.
• Company bonus scheme and auto-enrolment pension via salary sacrifice.
• 25 days annual leave plus a birthday day off and holiday buy/sell scheme.
• Strong learning and development culture with a personal growth fund.
• Onsite gym at HQ, free drinks/snacks, and a relaxed dress code.