Regional Marketing Manager (Northern Europe)

TL;DR

Regional Marketing Manager (Northern Europe): Driving growth, brand visibility, and customer acquisition for Kobo eReaders and digital content with an accent on retail channel strategy and partner collaboration. Focus on executing integrated marketing campaigns, optimizing physical and digital retail footprints, and translating data into commercial insights.

Location: Must be based in the Netherlands (Remote)

Company

hirify.global is a global digital bookseller dedicated to making reading lives better through personalized curation of eBooks, audiobooks, and dedicated eReading hardware.

What you will do

• Collaborate with physical and digital bookstore partners to execute co-marketing plans.
• Develop regional channel marketing strategies aligned with global brand priorities and sales targets.
• Optimize physical retail presence through training, merchandising, and sales support.
• Drive awareness and conversion via online advertising and integrated campaigns.
• Participate in cross-functional launch planning for new hardware and software rollouts.
• Analyze campaign performance and report on ROI to optimize future investments.

Requirements

• Must be based in the Netherlands.
• Minimum 5 years of channel, partner, or trade marketing experience in consumer retail or e-commerce.
• Fluency in Dutch and English required.
• Proven track record of managing marketing relationships with external partners and retail accounts.
• Strong analytical skills with the ability to translate marketing metrics into commercial insights.
• Ability to travel within the region (~20% travel requirement).

Nice to have

• Fluency in French.
• Industry experience in technology, digital content, subscription services, or consumer electronics.

Culture & Benefits

• Remote working environment with a focus on work-life balance.
• Full benefits package starting from the first day.
• Unlimited sick days and paid volunteer days.
• Talent and development training budget.
• Free Kobo device plus weekly eBook or audiobook credits.
• Flexible spending account and maternity/paternity leave top-up.