Brand Commercial Lead (FMCG)

TL;DR

Brand Commercial Lead (FMCG): Defining and executing market entry strategies for international expansion with an accent on translating brand playbooks into scalable commercial frameworks. Focus on balancing product assortment, trade activation, and sales performance across European markets.

Location: Must be based in Germany, the UK, or the Netherlands. The role requires travel within Europe and regular monthly visits to the Hamburg headquarters.

Company

hirify.global is a leading provider of innovative sports nutrition and healthy food brands, including ESN and More Nutrition, committed to high-quality products and an active lifestyle.

What you will do

• Define market entry strategies and adapt the German playbook to local market dynamics.
• Curate high-impact product assortments balancing hero SKUs with local retailer needs.
• Set promotional guardrails and trade investment frameworks to ensure commercial success while protecting brand equity.
• Develop scalable, channel-specific in-store activation toolkits for international sales teams.
• Act as the primary interface between the core German team and international sales leads.
• Track and drive performance against key metrics including distribution and sell-through.

Requirements

• 8+ years of experience in key account management, category management, or trade marketing.
• Industry background in sports nutrition, FMCG, or consumer health.
• Deep expertise in JBP negotiations and end-to-end trade term management.
• Proven ability to manage cross-market strategies and adapt to local retail landscapes.
• Professional proficiency in English.
• Must be able to travel to Germany for monthly visits.

Nice to have

• Fluency in German or another European language.
• Experience with data-driven category management tools and shopper insights.

Culture & Benefits

• Flexible working hours with remote work options.
• 50% employee discount on all company products.
• 28 days of annual vacation.
• Subsidy for E-gym Wellpass or regional equivalent fitness programs.
• Support for workation arrangements.
• Diverse, inclusive team environment within a fast-growing, high-performing organization.