Brand Commercial Lead (FMCG)

Location: Remote from the Netherlands, UK or Germany, with a hybrid setup requiring regular visits to the Hamburg headquarters around 1–2 times per month and travel across ESN's European markets.

Company

hirify.global develops sports nutrition, supplements, and healthy food products through the ESN and More Nutrition brands.

What you will do

• Define market-entry strategies for Switzerland, France, Italy, the UK, and other international markets by adapting the German go-to-market playbook.
• Build and maintain focused product assortments balancing hero SKUs with local retailer and market needs.
• Set pricing, promotional-depth, and trade-investment frameworks that protect brand equity and support commercial performance.
• Create scalable, channel-specific in-store activation playbooks and sales materials, including sell-in decks and assortment rationales.
• Define KPIs such as distribution, sell-through, and promotional ROI, and establish review cadences across markets.
• Coordinate the international markets with the German brand team and local sales leads.

Requirements

• 8+ years of experience across key account management, category management, and trade marketing.
• Experience in sports nutrition, FMCG, consumer health, or a related commercial category.
• Strong ownership of major retail or wholesale accounts, including joint business plan negotiations and trade-term management.
• Expertise in range reviews, planograms, shopper insights, space-to-sales optimization, activation planning, promotional architecture, and in-store execution.
• Experience adapting commercial strategies across multiple European markets.
• Fluent English required; German or another European language is an advantage.

Nice to have

• German or another European language.
• Strong interest in sports nutrition and differences between local markets.
• Experience building structure in ambiguous or developing environments.

Culture & Benefits

• Fast-growing company with more than 1,200 employees and a diverse, inclusive culture.
• Flexible working hours and remote work options.
• 28 days of vacation per year.
• 50% employee discount on company products.
• Wellpass or ClassPass subsidy, workation options, and corporate benefits in Germany.
• Opportunities for professional growth, responsibility, and cross-market collaboration.