Influencer Marketing Specialist (Fintech)

TL;DR

Influencer Marketing Specialist (Fintech): Managing the affiliate program and executing influencer campaigns to grow brand presence among SMB owners with an accent on creator research and content review. Focus on scaling the creator program and integrating affiliate performance into broader marketing goals.

Location: Hybrid in Toronto, ON

Salary: $90,000 – $110,000 CAD

Company

hirify.global is a digital banking platform providing business owners with tools for financial clarity, confidence, and control.

What you will do

• Manage the day-to-day operations of the affiliate program, including communications and performance tracking.
• Execute end-to-end influencer campaigns, coordinating timelines, drafting briefs, and managing asset delivery.
• Identify and research prospective creators across TikTok, Instagram, YouTube, podcasts, and newsletters.
• Leverage AI tools to optimize the creation of briefs, outreach messages, and competitive analysis.
• Review creator content for brand fit, formatting, and FTC compliance.
• Onboard and manage smaller creator partnerships independently over time.

Requirements

• 2-3 years of experience in influencer marketing, social media, or campaign coordination.
• Must be based in Toronto, ON for hybrid work.
• Proficiency in using AI tools (ChatGPT, Notion AI, etc.) to accelerate routine workflows.
• Strong written communication skills for professional creator outreach and briefing.
• High level of organization and detail-orientation for tracking complex campaigns.

Nice to have

• Experience with affiliate platforms such as Impact, PartnerStack, or Refersion.
• Previous work with brands targeting small business owners or entrepreneurs.
• Knowledge of FTC compliance and creator brand safety.

Culture & Benefits

• Impact-driven compensation model with rewards based on growth and results.
• Culture of high autonomy, trust, and ownership over work outcomes.
• Emphasis on relentless reinvention and active embedding of AI into workflows.
• Mission-focused environment dedicated to helping small businesses thrive.

Hiring process

• Initial 30-minute talent screen via Google Meet.
• 45-minute interview with the Director of Brand, Content, & Creative.
• Take-home case study followed by a 60-minute team interview.
• Final 45-minute in-person interview with the Leadership team.