Director of Paid Media (Performance Video)

TL;DR

Director of Paid Media (Performance Video): Managing and scaling the video-first growth strategy, primarily on YouTube, with an accent on P&L ownership and high-budget campaign execution. Focus on driving lead and call generation within the insurance and financial services verticals through AI-enabled creative testing and data-driven optimization.

Location: Remote (United States)

Company

A profitable digital media company that connects consumers with leading brands through data-driven content and technology.

What you will do

• Own full P&L, spend, and profitability for YouTube campaigns, targeting aggressive growth and ROAS.
• Execute hands-on campaign architecture, bidding, and audience strategy directly in Google Ads.
• Scale lead and call generation across multiple insurance verticals, including auto, home, health, and Medicare.
• Develop performance-driven creative strategies using AI tools to iterate and test hooks and messaging.
• Build repeatable operating systems and playbooks for video buying and multi-vertical scaling.
• Collaborate cross-functionally with analytics, creative, and leadership teams to drive alignment.

Requirements

• Must be based in the United States.
• 8+ years of experience in performance marketing with 3+ years scaling video portfolios with budgets of $20M+/year.
• Proven track record in affiliate lead generation and multi-vertical buying.
• Advanced proficiency in BI tools (Looker, Google Analytics) and advanced Excel/Sheets.
• Hands-on expertise in Google/YouTube Ads, Meta, and TikTok.
• Ability to use AI tools such as Runway, CapCut, or MidJourney for rapid creative iteration.

Nice to have

• Experience with MMM, incrementality, or brand lift measurement.
• Expertise in other lead gen niches like personal finance, lending, or home services.
• Background in regulated marketing environments (consumer finance, insurance, healthcare).
• Experience with competitive intelligence tools like SimilarWeb, AdBeat, or Ahrefs.

Culture & Benefits

• Remote-first culture with a global team spanning over 15 countries.
• High-performance environment emphasizing speed, ownership, and measurable impact.
• Compensation package including base salary and profit-sharing bonus.
• Competitive benefits package.
• Performance-driven growth opportunities and career acceleration.