Senior Product Marketing Manager (Healthtech)

TL;DR

Senior Product Marketing Manager (Healthtech): Leading go-to-market strategy and execution for core enterprise product lines with an accent on translating complex healthcare economics and clinical insights into compelling value propositions. Focus on driving product positioning, competitive strategy, and launch execution to resonate with CFOs and benefits leaders.

Location: Must be based in New York City and work in the office 3 days per week (Tuesday, Wednesday, Thursday)

Salary: $145,000 - $185,000

Company

hirify.global is a fast-growing healthcare technology company reimagining healthcare benefits through data-driven insights to deliver high-quality and affordable care.

What you will do

• Own end-to-end GTM strategy, including market segmentation, value proposition development, and messaging architecture.
• Lead product launch campaigns and feature releases, coordinating with Product, Sales, and Customer Success teams.
• Conduct rigorous market and competitive analysis to identify strategic opportunities and win/loss trends.
• Develop deep expertise in the healthcare benefits and provider landscape, including buyer personas and economic drivers.
• Collaborate with Product Leadership to influence roadmap prioritization and feature differentiation based on market insights.
• Drive thought leadership and content strategy to establish the company as an authority on healthcare economics.

Requirements

• 7+ years in B2B product marketing, preferably within healthcare, healthtech, or complex enterprise software.
• Proven track record of launching products for high-caliber customers, such as Fortune 500 companies.
• Strong analytical skills for building financial models and conducting cohort analysis to drive decisions.
• Ability to translate complex technical and business concepts into clear narratives for executives and clinicians.
• High comfort with ambiguity and a bias toward action in a fast-paced, scaling environment.
• Must be based in New York City and able to work in the office 3 days per week.

Culture & Benefits

• Competitive base salary with equity incentive plans.
• Comprehensive Medical, Dental, and Vision insurance options.
• 401(k) with company match.
• Flexible PTO and flexible spending accounts.
• Access to Teladoc Health.
• Mission-driven environment with a focus on individual accountability and authentic feedback.