B2B Marketing Lead (Fintech)

TL;DR

B2B Marketing Lead (Fintech): Driving merchant GMV growth by scaling the Activation and Growth Playbook (PAC) end-to-end with an accent on AI-first automation and data-driven infrastructure. Focus on architecting merchant lifecycle journeys in Salesforce, unifying B2B-Consumer loops, and building a high-performance media function to maximize commercial output.

Company

hirify.global is a leading financial platform and the fastest-growing marketplace in Colombia, providing banking and commerce services to bridge the financial gap for millions.

What you will do

• Deploy a tiered PAC framework to drive measurable merchant growth and participation.
• Build the paid media function from scratch, including co-campaigns and ROI reporting.
• Architect and launch merchant onboarding, activation, and retention journeys in Salesforce.
• Integrate B2B deal planning with Consumer CRM for unified attribution.
• Establish formal marketing-to-sales handoffs to increase pipeline visibility.
• Deploy production-ready AI agents to automate marketing workflows and content creation.

Requirements

• 6+ years of B2B marketing leadership in fast-scaling environments, specifically in marketplace, BNPL, or retail platforms.
• Deep technical expertise in prompt engineering, agentic frameworks, and AI model selection.
• Advanced Salesforce mastery for building B2B lifecycle infrastructure from the ground up.
• Proven commercial fluency with experience being measured on hard B2B funnel contributions.
• Hands-on mastery of scaling paid media channels for targeted B2B audiences.
• Must be based in or aligned with the LatAm region to support the core market.

Nice to have

• Strong instinct for category creation and B2B storytelling.
• Experience navigating multi-sided business loops and influencing cross-functional stakeholders.

Culture & Benefits

• Opportunity to work on a high-impact mission redefining financial services in Colombia.
• Competitive compensation package including salary and company equity.
• Collaborative environment with world-class talent and a focus on ownership.
• Fast-paced, high-growth startup culture with significant influence on strategy.

Hiring process

• People interview with a recruiter.
• Initial interview with the hiring manager.
• Deep dive interviews with cross-functional team members.
• Live business case study.
• Final interview with the Founder.