Team Lead Media (Marketing)

TL;DR

Team Lead Media (Marketing): Managing budget allocation and outcomes for traditional and digital media marketing across European markets with an accent on performance-driven brand campaigns and data-centric decision making. Focus on advancing brand KPIs, implementing sophisticated attribution methodologies, and leading an international team of marketing professionals.

Location: Berlin, Germany (Hybrid)

Company

A listed public company operating a pioneering platform for used cars across Europe.

What you will do

• Take full ownership of budget allocation for traditional and digital media across two flagship brands in four key European markets.
• Lead and mentor an international team of 5–6 professionals, providing actionable feedback and fostering professional growth.
• Drive the end-to-end planning and execution of high-impact brand campaigns across TV, YouTube, Radio, and offline channels.
• Utilize media industry networks to secure effective offline marketing opportunities for customer acquisition and brand awareness.
• Integrate data-driven insights into the brand media strategy to maximize traffic generation and advance key brand KPIs.
• Implement sophisticated measurement and attribution models (e.g., MMM, incrementality testing) to optimize media investments.

Requirements

• 7+ years of experience designing and optimizing complex online and offline marketing campaigns.
• Proven leadership capabilities in managing and mentoring high-performing marketing teams.
• Expert-level proficiency in Excel and hands-on experience with SQL and BigQuery for data analysis.
• Mastery of advanced measurement and attribution methodologies, including causal uplift and geo-split analysis.
• Demonstrated success in media planning for streaming and digital video platforms like Amazon Prime, Netflix, and YouTube.
• Experience with programmatic media buying, data-driven audience targeting, and cross-channel integrations.

Nice to have

• In-depth expertise and fluency in the French or German media markets.
• Hands-on experience with DV360 and/or Amazon Video Advertising platforms.

Culture & Benefits

• Hybrid work environment with working-from-home options and flexible working hours.
• 30 days of annual vacation.
• Dedicated education budget for online courses, conferences, and professional training.
• Corporate discounts on well-known brands (Apple, Bosch, etc.) and special offers on used cars.
• Focus on mental well-being with free access to Headspace.