Senior Web Platform Manager (Growth Marketing)

TL;DR

Senior Web Platform Manager (Growth Marketing): Owning the strategy, performance, and evolution of hirify.global.com and associated web properties with an accent on conversion rate optimization, funnel performance, and cross-functional program execution. Focus on building a scalable web operating model that bridges Marketing, Product, and Engineering to drive measurable growth across multiple outdoor verticals.

Location: Must be based in or able to travel quarterly to one of the established US Basecamps (Austin, Bozeman, Denver, Kalispell, Minneapolis, Missoula, Portland, Salt Lake City, Seattle)

Salary: $150,000–$185,000

Company

A high-growth tech company building products that optimize outdoor experiences and inspire confidence for adventurers.

What you will do

• Define and execute a 6–12 month web roadmap balancing growth, brand, and product storytelling.
• Own website funnel conversion by identifying drop-offs and running A/B and multivariate experiments.
• Establish a scalable web production process to enable cross-functional teams to ship content efficiently.
• Partner with Engineering and Design on CMS architecture, reusable components, and technical performance.
• Manage the end-to-end web project pipeline, including intake, prioritization, and sprint planning.
• Report on KPIs using GA4 and Tableau to inform strategic growth decisions.

Requirements

• 8+ years of experience in web marketing, digital strategy, or web product management.
• Permanent US work authorization is a condition of employment.
• Hands-on experience with CRO tools like VWO or Optimizely.
• Deep understanding of web architecture, SEO, and AI-driven discovery channels.
• Proven ability to manage multi-site ecosystems and cross-functional workflows.
• Experience with CMS platforms and technical performance metrics like Core Web Vitals.

Nice to have

• Experience with cross-platform products spanning mobile apps and web.
• Familiarity with AI-driven content tools and workflows.
• Background in structured data and schema markup implementation.
• Experience leading or mentoring a small team.

Culture & Benefits

• Competitive salary, annual 10% performance bonus, and equity grants.
• Comprehensive health benefits including a no-monthly-cost medical plan.
• 401k matching program.
• Flexible time away package including PTO, STO, VTO, and paid holidays.
• Annual “Get Out, Get Active” funds and outdoor industry perks.
• Paid parental leave (13 weeks for birthing parents, 5 weeks for non-birthing).