Analytics Manager (Marketing)

TL;DR

Analytics Manager (Marketing): Leading a team of analysts to deliver measurement and insight projects for blue-chip clients with an accent on web analytics, data storytelling, and marketing performance optimization. Focus on designing end-to-end analytical solutions, mentoring junior staff, and integrating AI-driven methodologies to enhance business decision-making.

Location: Hybrid role, based in London, UK (office attendance required 4 days per week)

Company

hirify.global is a leading global creative agency and technology powerhouse, part of WPP, specializing in brand experience, customer experience, and commerce.

What you will do

• Manage and mentor a diverse team of analysts to ensure high-quality, accurate project delivery.
• Design and execute end-to-end analysis projects to optimize marketing performance across the funnel.
• Oversee measurement and effectiveness projects, including dashboard reporting and deep-dive evaluations.
• Lead strategic initiatives such as customer segmentation and predictive modeling using statistical techniques.
• Act as a trusted advisor to clients, translating complex data into actionable marketing strategy recommendations.
• Integrate data-informed decision-making into agency deliverables by collaborating with strategy and account teams.

Requirements

• 8+ years of experience in marketing analytics or a related field, including team management.
• Proficiency in coding languages for analysis, specifically Python, SQL, and BigQuery.
• Extensive experience with web analytics tools like Google Analytics.
• Proven ability to design, update, and automate dashboards using PowerBI, Tableau, or Looker Studio.
• Strong data storytelling skills with the ability to translate business requirements into analytical outputs.
• Understanding of AI applications for optimizing analytical efficiency and effectiveness.

Culture & Benefits

• Hybrid work environment fostering creativity and collaboration.
• Opportunity to work with world-class blue-chip client partners.
• Commitment to a learning culture with professional development for team members.
• Inclusive workplace culture that values diversity and belonging.
• Part of the global WPP network with access to extensive resources and data solutions.