Head of Marketing Performance & Intelligence (AI)

TL;DR

Head of Marketing Performance & Intelligence (AI): Drive scalable marketing performance across paid acquisition, SEO/GEO, websites, and lifecycle management while embedding AI-driven capabilities into marketing decision-making. Focus on building a marketing intelligence function that turns internal & external data into actionable insights, defining KPIs and attribution models, and leading experimentation to align marketing outcomes with business goals.

Location: Hybrid

Company

hirify.global builds solutions and services for HR and business operations.

What you will do

• Define and lead marketing performance strategy and scalable execution across paid acquisition, SEO/GEO, websites, and lead nurturing & lifecycle management.
• Use AI to improve channel efficiency, targeting accuracy, and campaign performance at scale.
• Own the performance roadmap and drive a test-and-learn culture using structured experimentation frameworks.
• Lead Marketing Intelligence: performance reporting, dashboards, benchmarking, and customer/market insights.
• Define and evolve a single source of truth for marketing performance data and translate complex data into clear recommendations.
• Set KPIs, attribution models, and performance metrics; partner with Sales & Products to enable end-to-end funnel visibility.

Requirements

• 7+ years of experience in marketing intelligence or performance marketing.
• Proven experience leading high-performing marketing and/or analytics teams.
• Track record scaling marketing performance across multiple markets and segments.
• Experience with B2B marketing and complex buyer journeys (highly preferred).
• Strong cross-functional collaboration skills with effective stakeholder management.
• Entrepreneurial mindset focused on continuous improvement and experimentation.

Culture & Benefits

• Flexible working hours with remote/hybrid working options (arrangements open for discussion).
• Access to professional training and an individual development plan.
• Opportunities to deepen expertise or broaden career scope within hirify.global.
• Collaborative culture across many locations, working as one.

Hiring process

• Salary range shared with candidates during the initial interaction with Talent Acquisition (phone or email).
• Interviews to assess experience, leadership, and data/marketing performance capabilities.