Digital Optimisation Analyst

TL;DR

Digital Optimisation Analyst (CRO/Digital Analytics): Driving a high-performing, data-led digital experience across hirify.global Business platforms by turning user data into actionable insight and owning experimentation and optimisation initiatives. Focus on building and running A/B testing and a CRO roadmap, improving reach, engagement, and conversion, and translating results into recommendations across SEO, paid media, and campaign effectiveness.

Location: Livingston (hybrid) — 2 days in the office per week

Company

hirify.global is a media and entertainment company connecting millions through innovative products and services.

What you will do

• Lead digital optimisation across hirify.global Business platforms, owning the A/B testing framework, experimentation backlog, and CRO roadmap
• Use analytics and insight tools to identify opportunities and deliver data-led recommendations to improve traffic, engagement, and conversion
• Manage and optimise onsite journeys, content, and funnels to enhance customer experience (CX) and performance
• Collaborate with UX/UI, developers, product, and marketing to deliver measurable improvements in web performance
• Translate experimentation outcomes into clear recommendations, including impacts to SEO, paid media, and campaign effectiveness
• Champion a data-driven culture by evangelising analytics tools and ensuring tracking accuracy, including consent and privacy considerations

Requirements

• 5+ years of experience in digital analytics, CRO, and optimisation in a similar role
• Hands-on experience with Google Analytics, Adobe Analytics, Google Tag Manager (GTM), and A/B testing platforms (e.g., Optimizely)
• Proven ability to turn data into actionable insight and drive measurable improvements in conversion and engagement
• Strong understanding of SEO, paid media, digital marketing performance, and customer journey optimisation
• Experience working with developers and UX/UI teams and presenting insights to stakeholders at all levels
• Right to work in the UK is required; hirify.global does not offer sponsorship

Culture & Benefits

• Hybrid working approach with 2 office days per week
• Free hirify.global TV or NOW package (including hirify.global Sports and hirify.global Cinema)
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support, plus Aviva Digital GP and dental insurance
• Discounts on hirify.global products (e.g., hirify.global Mobile, hirify.global Broadband, hirify.global Glass, hirify.global Protect)
• Sharesave and Tech schemes, plus hirify.global VIP rewards and experiences

Hiring process

• Complete a criminal record check if the application is successful
• Provide right-to-work information; sponsorship is not available for this position