Optimisation Manager (CRO)

TL;DR

Optimisation Manager (CRO): Executing high-velocity site optimisation and continuous improvement initiatives using the RIO framework with an accent on A/B testing and real-time trading performance. Focus on translating tactical roadmaps into live updates, monitoring conversion rates, and coordinating cross-functional delivery.

Location: Hybrid in London, United Kingdom (average 4 days a week in office)

Company

hirify.global is a leading creative company and part of WPP that combines brand experience, customer experience, and commerce to drive growth for global blue-chip clients.

What you will do

• Own the execution and QA of the weekly site optimisation roadmap to ensure zero-defect delivery of experiments.
• Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns to boost conversion rates (CRO).
• Coordinate daily with copywriters, designers, and developers to ensure rapid production of assets.
• Monitor real-time analytics to identify performance drops, bugs, or immediate conversion opportunities.
• Synthesize data from test results into actionable recommendations and weekly ROI reports.
• Act as a super-user and administrator for site optimisation, analytics, and content management platforms.

Requirements

• Proven hands-on experience with A/B testing tools such as Optimizely, VWO, or Adobe Target.
• Proficiency in setting up custom reports and event tracking in GA4, Adobe Analytics, or Amplitude.
• Experience editing and publishing within enterprise CMS platforms like Adobe Experience Manager, Sitecore, or Shopify.
• Familiarity with Customer Data Platforms (CDPs) such as Segment or Tealium.
• Must be based in London and able to work in the office average 4 days a week.

Nice to have

• Foundational understanding of HTML, CSS, and JavaScript and their impact on browser rendering.

Culture & Benefits

• Opportunity to work with high-profile global brands including Coca-Cola and Microsoft.
• Focus on professional career development and skill growth.
• Inclusive culture driven by core values of Heart, Brains, and Courage.
• Empowering environment that encourages experimentation and bold solutions.