Meta Creative Strategist (Performance Marketing)

TL;DR

Meta Creative Strategist (Performance Marketing): Leading paid social creative strategy, concept development, and content iteration for Meta advertising campaigns with an accent on data-driven performance optimization. Focus on transforming customer insights and performance metrics into high-performing ad concepts that drive customer acquisition and growth.

Location: Remote (Brazil)

Company

hirify.global is an IT operations and product management services provider.

What you will do

• Develop Meta ad concepts, hooks, scripts, and testing ideas.
• Build and execute weekly creative testing plans based on campaign performance data.
• Analyze winning and underperforming creatives to identify repeatable patterns.
• Develop UGC briefs, shot lists, and creative direction for content teams.
• Collaborate closely with media buyers to improve campaign performance and scale acquisition.
• Contribute to creative strategy within AI-driven campaign environments.

Requirements

• Proven experience developing high-performing Meta advertising creatives.
• Strong understanding of direct-response marketing principles and performance metrics.
• Experience working in eCommerce environments.
• Proficiency in creative tools such as CapCut and Photoshop.
• Ability to analyze creative performance data and identify optimization opportunities.
• Strong communication and organizational skills to balance brand consistency with performance objectives.

Nice to have

• Experience with Shopify and DTC brands.
• Background in CPG, Food & Beverage, or Consumer Products.
• Copywriting and creator management experience.
• Familiarity with Andromeda and GEM ecosystems.

Culture & Benefits

• Opportunity to work in a performance-driven, data-centric environment.
• Collaboration with cross-functional teams including media buyers and content creators.
• Focus on innovative advertising strategies and AI-driven campaign optimization.