Salesforce Campaign Specialist (Marketing Automation)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Salesforce Campaign Specialist (Marketing Automation): Designing and executing high-volume digital marketing campaigns with an accent on advanced SQL segmentation and CDP integration. Focus on managing deliverability for 60M+ monthly sends and leading the migration to Adobe Experience Platform.
Location: Hybrid in San José, Costa Rica (average 4 days a week in office)
Company
, part of WPP, is a leading global creative company that combines brand and customer experience to drive growth for blue-chip clients.
What you will do
- Strategically design and implement complex audience segmentation using SQL-based waterfall methodology.
- Take full ownership of deliverability monitoring and QA for high-volume email environments (60-70M monthly sends).
- Lead the implementation and management of personalization modules using Movable Ink and Litmus.
- Build and activate advanced audience segments within Adobe Experience Platform (AEP).
- Consult on technical feasibility during strategy sessions and mentor junior Solutions Engineers.
- Drive the technical migration from Tealium CDP to Adobe Experience Platform.
Requirements
- 5+ years of experience with enterprise ESPs (Salesforce Marketing Cloud strongly preferred).
- Mastery of complex SQL queries, including advanced JOINs and performance optimization for large datasets.
- Proven experience managing high-volume email sends of 60M+ per month.
- Hands-on experience with CDPs such as Tealium, AEP, Segment, or mParticle.
- Ability to independently design end-to-end technical architectures without detailed specifications.
- Must be based in San José, Costa Rica for hybrid office attendance.
Nice to have
- Experience within the automotive industry.
- Knowledge of A/B testing frameworks and holdout group methodologies.
- Familiarity with Agile or Scrum project management methodologies.
Culture & Benefits
- Inclusive work environment promoting diversity and professional development.
- Opportunity to work with world-leading brands like Microsoft, Coca-Cola, and Ford.
- Hybrid work model combining remote flexibility with in-office collaboration.
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