Product Design Lead (Brand Experience)

TL;DR

Product Design Lead (Brand Experience): Designing end-to-end brand experiences across platforms and surfaces with an accent on visual language, interaction patterns, and design standards. Focus on architecting enterprise-quality design systems, synthesizing customer insights, and integrating AI/ML-enabled experiences into real-world products.

Location: Must be based in the United States (New York or Seattle)

Salary: $187,000 – $261,500 (New York) / $173,000 – $242,500 (Seattle)

Company

hirify.global powers global travel through a family of brands, designing cutting-edge technology to make travel smoother and more memorable.

What you will do

• Define and drive end-to-end brand experience design (BEX) across all platforms and surfaces.
• Create and evolve scalable systems for visual language and interaction patterns.
• Lead complex design initiatives from discovery to delivery, synthesizing customer and business insights.
• Architect enterprise-quality design system components and foundational utilities.
• Partner with product, engineering, and marketing stakeholders to align brand and business goals.
• Mentor other designers, providing direction and frameworks to improve overall craft and process.

Requirements

• 7+ years of professional experience in product, UX, or brand experience design.
• Bachelor’s degree in Design, HCI, User Experience, or equivalent professional experience.
• Expertise in interaction design, visual design, and systems thinking.
• Proven track record of shipping end-to-end experiences in cross-functional product teams.
• Proficiency with modern design and prototyping tools and workflows.
• Must be authorized to work in the US (E-Verify participant).

Nice to have

• Experience defining brand experience strategy for large-scale consumer platform products.
• Experience leading multi-surface design systems (web, app, email).
• Ability to influence senior leadership using data-informed decisions and experimentation.
• Experience integrating AI/ML-enabled experiences (personalization, content generation).

Culture & Benefits

• Flexible work model with modern office spaces.
• Comprehensive medical, dental, and vision insurance.
• Wellness and travel reimbursement, including travel discounts and IATAN membership.
• Generous paid time off and parental leave.
• Dedicated career development resources.