Enterprise And Market Development Lead (Medtech)

TL;DR

Enterprise and Market Development Lead (Medtech): Driving the adoption of genetic testing portfolios by shaping market perception and enabling commercial growth across enterprise health systems and strategic channels. Focus on translating clinical and economic evidence into high-impact value propositions and executing targeted account-based marketing strategies.

Location: Must be based in the United States

Company

hirify.global is a leader in genetic testing, providing clinical, operational, and economic value to healthcare systems and patients.

What you will do

• Develop and maintain the market development strategy aligned with commercial priorities.
• Build differentiated value propositions and messaging for priority audiences including health systems and IDNs.
• Design and execute targeted programs and account support initiatives to drive adoption.
• Partner with Sales and Business Development to create high-impact enablement materials like pitch decks and competitive positioning.
• Establish voice-of-customer processes to inform strategy and content priorities.
• Collaborate with Medical Affairs and Market Access to strengthen the clinical and economic case for testing adoption.

Requirements

• Must be based in the United States
• Bachelor’s degree and 8-10+ years of healthcare marketing experience.
• Proven experience developing marketing strategies for complex institutional customers like health systems.
• Strong ability to build multi-stakeholder value propositions and enablement tools.
• Excellent communication skills with the ability to distill complex concepts into clear messaging.
• Ability to influence cross-functional stakeholders in a matrixed environment.

Nice to have

• Experience in diagnostics, medtech, biopharma, or population health.
• Familiarity with account-based marketing (ABM) strategies and tools.
• MBA or advanced degree.

Culture & Benefits

• Equal opportunity employer committed to diversity and inclusion.
• Opportunity to work in a high-impact role within a specialized genetic testing organization.
• Collaborative environment working across Medical Affairs, Legal, and Sales teams.