Senior CX Researcher (Automotive)

TL;DR

Senior CX Researcher (Automotive): Delivering deep customer insights across mobile App Operations and Web Operations for a leading automotive client with an accent on user behavior, usability testing, and cross-channel journey mapping. Focus on translating complex qualitative and quantitative data into actionable product strategies to enhance the digital experience within the automotive ecosystem.

Location: Hybrid (London, UK) - teams in the office an average of four days a week

Company

hirify.global is a leading creative company part of WPP that combines brand, customer, and commerce experience to drive growth for global brands.

What you will do

• Develop and execute comprehensive research plans using qualitative and quantitative methodologies for both App and Web operations.
• Conduct usability testing, in-depth interviews, surveys, and contextual inquiries across desktop and mobile devices.
• Analyze mobile-specific metrics, including onboarding flows and feature adoption, alongside web analytics and conversion funnels.
• Synthesize research findings into personas, journey maps, and actionable recommendations for product managers and C-suite executives.
• Manage participant recruitment and maintain a centralized repository of research insights to be utilized across multiple teams.

Requirements

• Extensive professional experience as a UX or CX Researcher with a command of diverse research methodologies.
• Proven expertise conducting research on both iOS/Android applications and complex web platforms.
• Strong analytical skills to interpret data from platforms such as Google Analytics, Adobe Analytics, or Mixpanel.
• Must be based in or able to work in London, UK to adhere to the hybrid office requirement.
• Proficiency with research tools including UserTesting.com, Qualtrics, and Optimal Workshop.
• Experience operating within agile development environments to deliver iterative insights.

Nice to have

• Deep understanding of the automotive industry and the vehicle ownership lifecycle.

Culture & Benefits

• Comprehensive benefits package including a discretionary bonus scheme and competitive pension.
• Medical insurance, life assurance, and family-friendly policies.
• Dedicated training opportunities and professional development support.
• Collaborative culture based on core values: Heart, Brains, and Courage.
• Perks including social events and opportunities to buy or sell holidays.