Creative Director, Copy (Skin/Beauty CPG)

TL;DR

Creative Director, Copy (Skin/Beauty CPG): Leading the creative vision and copywriting for skin and beauty brands to craft world-class campaigns with an accent on high-concept storytelling and strategic alignment. Focus on developing breakthrough conceptual ideas, mentoring creative teams, and driving measurable brand growth in the CPG sector.

Location: Hybrid in New York, NY (average of four days a week in office)

Salary: $100,000 — $230,000 USD

Company

hirify.global, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for global blue-chip clients.

What you will do

• Drive the creative vision for skin and beauty campaigns, ensuring highest standards of craft, innovation, and strategic alignment.
• Develop bold, breakthrough conceptual ideas that push creative boundaries while remaining true to the brand voice.
• Partner with art directors, designers, strategists, and account teams to create cohesive, integrated campaigns.
• Lead, mentor, and inspire a team of copywriters, fostering a culture of creativity and excellence.
• Serve as a trusted creative partner to clients, presenting and selling ideas with confidence and passion.
• Monitor and lead trends in the beauty and CPG industries to ensure work remains culturally relevant.

Requirements

• Minimum 10 years of experience in a major creative agency with a strong focus on skin, beauty, and CPG brands.
• Portfolio demonstrating strong conceptual thinking and successfully launched projects across broadcast and social media.
• Proven track record of earning recognition at major industry awards (e.g., Cannes Lions, D&AD, One Show, Clio).
• Experience working on national and international brands with an understanding of global campaign development.
• Exceptional writing and conceptual skills with a meticulous eye for detail.
• Must be based in New York, NY to support the hybrid work model.

Nice to have

• Additional CPG industry experience.

Culture & Benefits

• Comprehensive group health coverage options including medical, dental, and vision.
• Generous 401k match (100% dollar-for-dollar match up to 5% of salary contribution).
• Variety of paid time off offerings focused on life balance and wellness.
• Inclusive community that empowers creative bravery and active listening.
• Growth-oriented mindset with training opportunities through hirify.global and WPP.