Regional Engagement Manager (Growth Marketing)

TL;DR

Regional Engagement Manager (Growth Marketing): Designing and optimizing engagement strategies to drive employee adoption and subscription growth across the client portfolio with an accent on data-driven behavioral insights and scalable engagement models. Focus on leveraging AI-powered solutions, audience segmentation, and cross-functional leadership to increase reach and business outcomes.

Location: Must be based in Brazil (São Paulo - Hybrid/Remote options available)

Company

A global workplace wellness platform connecting employees to fitness, mindfulness, therapy, and nutrition services through a single subscription.

What you will do

• Own engagement strategies for assigned client portfolios to increase employee reach, adoption, and subscription performance.
• Design audience segmentation and lifecycle frameworks to improve communication effectiveness and support employee wellbeing journeys.
• Develop scalable engagement models, playbooks, and self-service resources to empower HR teams.
• Analyze behavioral and subscription data using tools like Tableau, Amplitude, and Looker to identify growth opportunities and risks.
• Champion the adoption of AI and emerging technologies to enhance operational efficiency and communication effectiveness.
• Partner with Client Success, Sales, Marketing, and Product teams to align priorities and execute strategic initiatives.

Requirements

• 5+ years of experience in Growth Marketing, Customer Marketing, Lifecycle Marketing, Consulting, or Revenue Strategy.
• Proven track record of driving strategic initiatives that deliver measurable business impact and customer adoption.
• Proficiency with analytics platforms such as Tableau, Amplitude, Looker, or similar tools.
• Demonstrated ability to leverage AI-powered tools for productivity and strategic decision-making.
• English: Advanced or Fluent level required for collaboration with global stakeholders.
• Location: Based in Brazil.

Culture & Benefits

• Free Gold+ hirify.global membership for the employee and up to three family members.
• Comprehensive emotional wellbeing program (Wellz) including 52 therapy sessions per year.
• Health, dental, and life insurance.
• Flexible work arrangements (hybrid/remote) with home office reimbursement.
• Flexible scheduling and generous paid time off, including extra holidays for tenure and birthdays.
• 100% paid parental leave with an extended ramp-back period.