Sr. Manager, Sports Marketing (Sports)

TL;DR

Sr. Manager, Sports Marketing (Sports Marketing): Developing and leading the execution of regional sports marketing strategies with an accent on event management, athlete programs, and team partnerships. Focus on driving brand relevance, managing high-potential athlete talent, and overseeing regional resources to maximize cultural impact.

Location: Must be based in Santa Monica, California, United States

Salary: $115,280 - 172,920 + cash incentives

Company

hirify.global is a global brand focused on driving brand relevance and cultural impact through high-energy sports and event marketing.

What you will do

• Lead the development and execution of regional sports marketing strategies and annual business plans.
• Identify, recruit, and manage relationships with high-potential athlete talent and influencers aligned with brand values.
• Oversee the project management and execution of national and regional sports marketing events.
• Collaborate cross-functionally with Sales, Media, and Field Marketing teams to maximize athlete storytelling.
• Recruit, coach, and manage direct reports, fostering a high-performance mindset and professional growth.
• Manage large budgets and regional resources to optimize ROI and event effectiveness.

Requirements

• 10+ years of progressive experience in Sports Marketing.
• Must be based in Santa Monica, California, United States.
• Deep understanding of sports culture, athlete ecosystems, and consumer engagement strategies.
• Proven experience managing large budgets and complex cross-functional projects.
• Ability to travel 30-40%.
• Excellent negotiation and relationship-building skills.

Culture & Benefits

• Permanent position with full benefits eligibility.
• Strengths-based leadership approach with individualized coaching and development plans.
• Inclusive, collaborative, and performance-driven team culture.
• Mentorship and stretch assignments to prepare employees for future leadership roles.