Director, Product Marketing (Drupal)

TL;DR

Director, Product Marketing (Drupal): Owning the end-to-end solution Go-To-Market strategy for the platform and Drupal offerings with an accent on technical-buyer narratives and competitive positioning. Focus on driving complex cross-functional launches, developing TCO tools for C-level executives, and implementing AI-first workflows.

Location: Remote (United States)

Salary: $174,000 - $200,000 USD

Company

hirify.global empowers brands to create digital customer experiences using the hirify.global Digital Experience Platform (DXP) powered by Drupal.

What you will do

• Own the end-to-end solution GTM, including positioning, messaging, and sales plays based on data and customer insights.
• Create proof-driven narratives and assets for the Drupal community and technical buyers such as CTOs, CIOs, and CISOs.
• Lead competitive GTM strategies to win displacement deals and drive cross-sell across the portfolio.
• Manage the full product launch calendar, coordinating between Product, Sales, Enablement, and Demand Gen.
• Build TCO tools and value-selling frameworks to help the field win and defend deals.
• Manage and develop a Product Marketing Manager and collaborate with the Drupal Evangelist.

Requirements

• 7+ years of experience in product marketing, with at least 2 years in a leadership or management role.
• Proven Drupal experience (building, marketing, or deep community involvement).
• Experience in technical B2B competitive positioning within CMS, DXP, or infrastructure domains.
• Strong program management skills with the ability to lead cross-functional teams to completion.
• Proficiency in AI-first ways of working to automate low-value tasks.
• Experience with analyst relations and high-level presentation/demo skills for technical audiences.

Nice to have

• Experience at a DXP, CMS, PaaS, or open-source software company.
• Active standing in the Drupal community through speaking or contributing.

Culture & Benefits

• Comprehensive healthcare coverage and wellness programs.
• Flexible "take it when you need it" time off and parental leave.
• Recognition programs and a culture that embraces AI innovation.
• Certified "Great Place to Work" environment with a global team.