Director of Product Marketing (Video Infrastructure)

TL;DR

Director of Product Marketing (Video Infrastructure): Shaping market identity and driving the growth engine for a global video infrastructure leader with an accent on GTM strategy and narrative design. Focus on translating complex technical capabilities into compelling growth stories and managing analyst relations.

Location: Remote (Europe)

Company

hirify.global is a global leader in video infrastructure powering major streaming platforms like Netflix, BBC, and Hulu.

What you will do

• Lead market sizing, segmentation, and competitive positioning across all product lines.
• Architect full go-to-market (GTM) strategies, messaging frameworks, and success metrics for product launches.
• Build and manage relationships with key industry analyst firms to maintain the company's innovation leadership.
• Act as a primary external spokesperson at major conferences, media briefings, and industry panels.
• Integrate AI tools into competitive intelligence, research, and rapid content iteration.
• Partner with Sales and Product leads to create narrative tools that translate technical value into business outcomes.

Requirements

• 8+ years in Product Marketing or Growth, with 2+ years in senior leadership within the B2B tech space.
• Technical fluency in developer tools, infrastructure, or media technology.
• Proven track record as a world-class writer and hands-on executor of GTM strategies.
• Comfort and experience acting as a public-facing spokesperson for executives and analysts.
• Active professional use of AI tools to accelerate marketing and growth workflows.
• Must be based in Europe.

Culture & Benefits

• Flexible working arrangements to support unique personal circumstances.
• Inclusive environment that celebrates cognitive diversity.
• Opportunity to work on Emmy award-winning products in a global culture.

Hiring process

• Submission of a short video (2-3 minutes) covering personal goals, fit for the role, and a story about successfully hacking a non-computer system.