Director Of Marketing Strategy (Fintech)

TL;DR

Director of Marketing Strategy (Fintech): Leading go-to-market strategy and positioning for capital solutions with an accent on institutional investor engagement and complex financial product narratives. Focus on driving commercial adoption, aligning cross-functional stakeholders, and translating sophisticated market insights into actionable growth strategies.

Location: Must be based in the US or Canada (Remote or hybrid in DC/NYC).

Salary: $175,000+ base, plus $10,000–$40,000 bonus.

Company

hirify.global is a capital platform for the clean energy economy, modernizing capital raising and deployment for critical infrastructure through technology and intelligence.

What you will do

• Lead go-to-market strategy for products and services targeting capital providers.
• Define differentiated positioning and messaging for institutional investor audiences.
• Synthesize market dynamics and customer feedback into a clear strategic point of view.
• Equip commercial teams with high-quality narratives, pitch decks, and sales enablement tools.
• Align product, commercial, and marketing stakeholders around shared narratives and priorities.
• Act as an internal authority on investor mandates, workflows, and decision drivers.

Requirements

• 8+ years in B2B marketing or marketing strategy with experience in high-growth environments.
• Meaningful direct exposure to institutional investors (banks, funds, or corporate finance).
• Professional experience in financial services.
• Demonstrated ability to translate complex financial concepts into clear positioning.
• Executive presence with the ability to influence senior cross-functional partners.
• Must be based in the US or Canada.

Culture & Benefits

• Remote-first operating model with optional office hubs in DC and NYC.
• Comprehensive healthcare coverage (100% of premiums for employees).
• 20 days of paid time off plus 10 company holidays.
• 16 weeks parental leave for birthing parents and 12 weeks for non-birthing.
• Regular team offsites and company-wide gatherings 3 times a year.
• High-ownership culture with opportunities to apply AI to client experiences.