Marketing Performance Analyst (AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Marketing Performance Analyst (Data Analytics): Driving data-informed decision making for a B2B enterprise by analyzing full-funnel marketing performance with an accent on lead scoring and attribution. Focus on building interactive dashboards and translating complex data into business insights for executive leadership.
Location: Remote (Toronto, California, New York)
Company
is a leading security-first enterprise AI company building cutting-edge foundation models and products to solve real-world business problems.
What you will do
- Analyze marketing performance across paid, earned, and owned media campaigns, tracking metrics from awareness to revenue.
- Partner with leadership to support strategic planning and establish performance targets.
- Manage ad hoc analytics requests and prepare data for weekly, monthly, quarterly, and annual business reviews.
- Optimize lead scoring models and attribution reporting, conducting rigorous model validations.
- Design and build interactive dashboards and reports to deliver actionable insights.
- Enhance customer journey optimization through A/B testing and omni-channel campaign activation.
Requirements
- Bachelor's or Master's degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics).
- 5+ years of deep analytics experience supporting GTM teams in hyper-growth B2B environments.
- Advanced SQL and Python programming skills; experience with AI tools for data analysis.
- Proficiency in Marketo, Salesforce, GA4, BigQuery, Looker, and CDP (Segment, Hightouch).
- Strong storytelling abilities to translate complex data into clear business recommendations for executives.
- Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks.
Culture & Benefits
- Work at a high-growth frontier AI company obsessing over model capabilities and customer value.
- Collaborate within a global team of researchers, engineers, and designers.
- Opportunity to influence a rapidly scaling B2B enterprise through data-driven decision making.
- Flexible remote work environment tied to key global technology hubs.
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