D2C Brand Manager (Skincare)

TL;DR

D2C Brand Manager (Skincare): Leading the growth strategy and operations for an established skincare brand with an accent on data-driven decision-making and revenue accountability. Focus on optimizing the Shopify ecosystem, directing cross-functional marketing efforts, and scaling the brand through customer-centric initiatives.

Location: Must be based in the Philippines or South Africa

Company

hirify.global is a direct-to-consumer skincare brand founded in 2012, specializing in homeopathic and botanical formulations with a loyal customer base of 25,000.

What you will do

• Develop and execute a comprehensive growth plan based on deep analysis of Shopify store data and customer insights.
• Direct and unify the efforts of the content creator, newsletter specialist, and SEO/Google Ads specialist.
• Manage day-to-day customer service and review engagement to maintain strong brand connections.
• Oversee inventory management and production forecasting using AI-driven tools.
• Report directly to the founder on progress against revenue targets and strategic goals.

Requirements

• Must be based in the Philippines or South Africa.
• Proven hands-on track record in growing a D2C brand through website, social, and email channels.
• Senior-level experience capable of directing contributors without heavy oversight.
• Entrepreneurial mindset with the ability to solve problems independently.
• Strong communication skills with a focus on goal-oriented reporting.
• Ability to balance high-level strategy with daily hands-on execution.

Culture & Benefits

• Full ownership of a brand with an established customer base and significant growth potential.
• Opportunity to work as a true partner to the founder with real decision-making authority.
• Remote work environment.
• Focus on measurable results and entrepreneurial impact.