Senior Marketing Manager (AI Marketing, SEO, Content)

TL;DR

Senior Marketing Manager (AI Marketing, SEO, Content): Own execution of OTS’s website and SEO content strategy, build and publish Webflow pages, and turn organic traffic into qualified leads with an AI-assisted content engine. Focus on shipping AI-assisted content pipelines on Claude, improving conversion funnels with analytics, and scaling organic presence through distribution and brand visibility.

Location: Belarus or Poland (Remote/Hybrid). Hybrid in Minsk or Warsaw.

Company

hirify.global builds R&D teams for heavily invested startups worldwide.

What you will do

• Own OTS website and SEO content strategy; build and publish 45+ commercial and blog pages in Webflow from scratch using SEO templates and brand guidelines.
• Write and edit B2B service pages, pillar/cluster pages, and blog articles; brief and review AI-generated drafts for accuracy and brand fit.
• Build and operate an AI content engine on Claude, including workflows for drafting, internal linking, meta generation, and content QA.
• Set up and maintain marketing analytics (GA4, Google Search Console, conversion tracking) and build dashboards for organic traffic, rankings, and lead attribution.
• Optimize CTAs, landing page structure, and conversion funnels; run A/B tests and collaborate on lead handoff with sales/BDM.
• Manage SEO tooling (SE Ranking, keyword research, backlink monitoring) and run paid experiments (e.g., LinkedIn Ads, sponsored content, events) while tracking cost per lead.

Requirements

• 5+ years of hands-on SEO and content marketing experience (B2B preferred).
• Ability to write clear, structured, persuasive English copy without heavy editing support.
• Strong on-page SEO fundamentals (keyword placement, headings, internal linking, schema markup) and technical SEO basics (crawlability, indexing, Core Web Vitals).
• Hands-on experience with GA4 and Google Search Console; ability to build simple dashboards and interpret organic performance.
• Comfort building AI-assisted content pipelines using Claude/ChatGPT (structured prompting, iterating prompt systems, evaluating AI output quality).
• Webflow experience or willingness to learn it to publish pages directly.

Nice to have

• Figma or basic design skills for simple visuals and banner edits.
• Experience with Claude API / prompt engineering beyond chat (workflows, structured outputs).
• Basic HTML/CSS knowledge to inspect and fix markup in a CMS.
• Familiarity with B2B IT services, software development outsourcing, or staff augmentation markets.

Culture & Benefits

• Supportive, well-organized, and fair approach to conditions and benefits.
• Benefits package details shared during interviews.
• Work environment focused on building systems and owning execution end-to-end.