Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Driving go-to-market strategy and corporate market positioning for a video knowledge management platform with an accent on enterprise buyer personas, value architecture, and sales enablement. Focus on building industry-specific messaging, fueling revenue growth through targeted campaigns, and translating complex technical features into benefit-driven narratives.

Location: Must be based in the US

Salary: $100,000 - $110,000 USD

Company

hirify.global is a leading video knowledge management platform helping businesses and universities improve how they train, teach, and share knowledge.

What you will do

• Develop deep intelligence on how enterprise Operations, Safety, and Compliance leaders buy and measure success.
• Refine value propositions for enterprise use cases to expand into new verticals.
• Partner with Demand Generation to launch high-performing campaigns that drive pipeline and revenue.
• Equip sales teams with competitive battlecards, playbooks, and clear narratives to increase win rates.
• Collaborate with Product and Customer Experience teams to influence the roadmap and identify expansion opportunities.
• Create scalable industry-specific messaging and campaign strategies for corporate product launches.

Requirements

• Must be based in the US
• Demonstrated experience in enterprise software marketing, specifically within LMS, LXP, or knowledge systems.
• Proven ability to translate technical product updates into clear, benefit-driven value statements.
• Experience working cross-functionally with Product, Sales, and Customer Success teams.
• Strong commercial metrics orientation with a focus on pipeline influence and win rates.
• Experience positioning AI capabilities or working within hybrid Product-Led Growth models.

Culture & Benefits

• Remote-first work environment.
• Competitive base pay with bonus eligibility.
• Comprehensive benefits including health insurance, retirement savings plans, and flexible spending accounts.
• Focus on collaborative culture that challenges ideas rather than people.
• Commitment to pay equity and transparency.

Hiring process

• Application Review, Recruiter Call, Video Interview & Assessment, Hiring Manager Call, Interview Loop, Debrief, and Offer.