Senior Marketing Manager (SaaS, EMEA)

TL;DR

Senior Marketing Manager (SaaS, EMEA): Owning and executing regional marketing strategy across EMEA with an accent on driving integrated, high-impact programs that align with revenue goals. Focus on building a scalable regional marketing engine, managing field marketing initiatives, and ensuring tight alignment between marketing and sales organizations.

Location: Must be based in Spain or the United Kingdom

Company

hirify.global is a leading hospitality revenue management system provider, redefining hotel revenue strategy through its category-creating Revenue & Profit Operating System.

What you will do

• Lead the strategic execution of the EMEA marketing plan in collaboration with global cross-functional teams.
• Oversee the strategy, promotion, and execution of all owned and third-party events in the region.
• Serve as the senior marketing lead for the EMEA sales organization to ensure alignment with revenue goals.
• Manage the marketing mix, including digital journeys, paid campaigns, and field marketing initiatives.
• Develop and operationalize scalable processes for repeatable initiatives like webinars and ABM campaigns.
• Track campaign success metrics and evaluate performance against pre-set KPIs.

Requirements

• 6+ years of experience in B2B SaaS field marketing or a related area.
• Must be based in Spain or the United Kingdom.
• English proficiency required.
• Expert project and budget management capabilities.
• Analytical and strategic mindset with experience delivering localized marketing plans.
• Proficiency with AI tools for content creation, research, and workflow automation.

Nice to have

• Experience in the hotel or hospitality industry.
• Familiarity with HubSpot, Salesforce, Demandbase, and Asana.
• Language skills in French, Spanish, German, or Italian.
• Demonstrated experience integrating AI tools into marketing workflows.

Culture & Benefits

• Opportunity to build a regional marketing engine from the ground up.
• Collaborative environment within a high-growth SaaS company.
• Exposure to industry-leading hospitality technology.
• Focus on cross-functional partnership and strategic impact.