Associate Media Director, Commerce (Retail Media)

TL;DR

Associate Media Director, Commerce (Retail Media): Planning, execution, and optimization of retail media investments for beauty and wellbeing brands with an accent on Grocery, Drug, and Value channels. Focus on integrating commerce and brand media, leveraging retail media networks, and driving performance growth through data-driven insights.

Location: Hybrid, New York, NY. Must be based in New York, NY (average of four days a week in office).

Salary: $75,000 — $180,000 USD

Company

hirify.global, part of WPP, is a leading creative company combining brand experience, customer experience, and commerce to drive growth for global blue-chip clients.

What you will do

• Develop integrated media solutions aligned with client business goals in collaboration with investment, search, social, and analytics teams.
• Drive the integration between commerce and brand media to maximize impact across the customer journey.
• Manage relationships with media partners and platforms to identify and deliver innovative media solutions.
• Stay current on retail media trends and develop strategic POVs to inform internal teams and clients.
• Identify opportunities for growth and performance optimization across various retail platforms.

Requirements

• 5-7 years of experience in commerce, paid media, trade strategy, retail operations, or analytics.
• Deep knowledge of Retail Media Networks and how they fit into the broader media ecosystem.
• Hands-on experience with retail bid management platforms such as Pacvue or Skai.
• Proven track record of planning and reporting on campaigns across Amazon, Instacart, Walmart, Target, Kroger, Criteo, and Google Shopping.
• Strong understanding of retail commercial fundamentals, including margin, inventory, and demand planning.
• Must be based in New York, NY to support the hybrid work model.

Culture & Benefits

• Hybrid work environment fostering creativity and connection with an average of 4 days in office.
• Access to WPP's extensive global resources, thought leadership, and career development opportunities.
• Competitive benefits package.
• Commitment to an equal opportunity workplace and a culture of respect.